B2B communications is evolving – PR and marketing need to keep up

Nick Clark
Managing director
In a world fixated on changing consumer behaviour, there’s been an enduring assumption that how brands sell to business audiences has not and will not change. Wrong. From the influx of social media usage, the rise of the visual web and a truly mobile first approach to just about everything, consumer trends are influencing the B2B buying process like never before.
So do we really know who today’s new B2B buyers are, and how best to attract their