Aviva, Diageo, Morrisons: 5 things that mattered this week and why


Aviva looks to shake up insurance marketing
No one really likes insurance, and this is a fact Aviva is all too aware of. From the lengthy (and at times ridiculous) quote process, to an often difficult claims procedure and companies’ habit of hiking prices when it comes to renewing, there is little love lost for the industry.
But Aviva is trying to change that by showing how it is working for consumers and addressing pain points. It has been working for the past three years on &ld