Audi’s ‘need for speed’ ad banned for linking speed with excitement

Audi has come under fire for an ad that the Advertising Standards Authority says “links speed with excitement”, and breaks social responsibility rules.
The complaint focuses on an Audi R8 ad seen on 15 April 2016. The The ad shows a car coming to a stop after being driven at speed. The car is heard accelerating through the gears while the passing lights of the road are shown in the reflection of the actor’s eye, with his pupils “contracting and dilating”.
The ASA is