Asos: ‘We are already awesome at mobile and we’re going to get better’

Asos saw more than half its orders come through mobile devices for the first time in the six months to the 31 August as its focus on making the mobile experience cleaner and faster helped boost conversion.
The online retailer said 51% of orders came through mobile, up from 44% six months ago. While Asos had its first month when mobile accounted for 50% of orders in February, this is the first time it has managed to maintain that level for a full half-year.
Mobile also accounts for 69% of i