Asos, John Lewis, Aunt Bessie’s: 5 things that mattered this week and why
Asos brings loyalty scheme to a close
Asos decided to scrap its A-List loyalty programme this week in a supposed necessary move to allow it to get to work on rewarding its customers “even better”.
The online retailer said the four-and-a-half year old scheme had failed to engage customers, who preferred its Premier Delivery service instead.
As far as loyalty schemes go, this one was basic (similar to Boots’s Advantage card) but it wasn’t bad. And it doesn’t mean tha
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