Asda slows the decline as brand perceptions start to turn around

Asda is slowing the decline after a number of quarters of big drops in its sales, but the supermarket still has some way to go to make up market share losses.
For its first quarter ended 31 March, the UK’s third biggest supermarket saw its sales fall 2.8%, which compares to a decline of 2.9% in the previous quarter. Net sales, meanwhile, edged up by 0.9%.
In recent years, Asda has suffered as its price-orientated branding was eroded as the discounters Aldi and Lidl moved onto its territory