Asda signs up AMV to lead new agency ‘ecosystem’ model

Asda has appointed AMVBBDO as its new lead agency partner to spearhead the creative development for Asda and George, starting with immediate effect.
AMVBBDO – which ran Sainsbury’s creative account for 35 years until August 2016 – will sit at the centre of Asda’s new agency ‘ecosystem’ model. Quite what that means is a little unclear, but Asda says AMV will lead an integrated team that includes fashion agency Wednesday, Redwood, Proximity and EG. It will also