Asda signs up AMV BBDO to lead new agency ‘ecosystem’ model

Asda has appointed AMV BBDO as its new lead agency partner to spearhead the creative development for Asda and George, starting with immediate effect. AMV BBDO replaces Saatchi & Saatchi, which has controlled Asda’s ad business for the last two years.
AMV BBDO – which ran Sainsbury’s creative account for 35 years until August 2016 – will sit at the centre of Asda’s new agency ‘ecosystem’ model. Quite what that means is a little unclear, but Asda