Asda says confidence has returned to its advertising as it debuts Christmas TV spot

While it’s still only three days into November, the Christmas ad season is very much up and running, with Asda the latest brand to launch a festive TV campaign.
The ad, which was created by Saatchi & Saatchi, is notably more cinematic and emotive than Asda’s previous more price-driven Christmas ads. It is built around Asda’s fictional Christmas workshop, the Imaginarium, where a little girl and her grandad – who are both styled very much in the spirit of Willy Wonka a