Asda sales fall once again as it admits ‘fierce’ competition is fuelling its ongoing ‘struggle’

The 5.7% fall in the first quarter compares to a 3.9% fall for the same period the year before and marks three years of primarily declining scales for Asda.
The disappointing results will be embarrassing for Asda’s CEO Andy Clarke, who last August claimed it had reached its “nadir” after sales fell 4.5% for its third quarter. However, things have only intensified since, with sales down 5.8% in Asda’s fourth quarter.
Asda is no longer giving press briefings around its resu