Asda puts focus on quality in Downton Abbey tie-up

Asda is launching a campaign in collaboration with Downton Abbey that focuses on quality over price and looks to highlight how food is always firmly at the heart of every British home.
Set in Downton Abbey’s famous kitchen, the 30-second ad sees Mrs Patmore, played by actress Lesley Nicol, prepare a feast for a visit from the Royal family. It then switches to the present day and the voiceover says: “With thousands of rollbacks, you don’t need to pay a king’s ransom.&rdquo