Asda puts focus on improving brand trust after sales rise

Asda is to focus on improving brand trust this year as it looks to build on positive sales growth over the crucial Christmas quarter.
Thanks to a “strong” festive period, like-for-like sales were up 0.5% in the fourth quarter of 2017 – its fourth consecutive increase – while net sales were up 2%. However that 0.5% rise is a slowdown from the 1.1% increase seen in the prior quarter.
Doug McMillon, CEO of Asda’s parent company Walmart – which reported a 2.6