Asda, MoneySuperMarket, Boots: 5 things that mattered this week and why

Behind the scenes of Asda’s new agency model
2019 is set to be a very different year for Asda than the last.
Christmas marked a change in creative direction for the retailer with its ‘Bring it Home’ campaign and this is a theme we will see the supermarket continue to build on throughout the year.
It is also the first full year with agency AMV, which has been spearheading Asda’s agency ecosystem model since last April.
Already, Asda says it is working on campaigns and mar