22-01-2018 08:55 via marketingweek.com

Asda, Barcardi, L’Oréal: Everything that matters this morning

Asda to review entire advertising business 
Asda is overhauling its entire advertising business, including its media, creative and digital accounts.
Chief customer officer Andy Murray has kicked off a procurement process, which will lead to the consolidation of its agency roster. The move is an attempt to better “engage with customers across channels, both physical and digital”.“The next step in our journey is to create an agency partner ecosystem that helps us drive growt
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