22-01-2018 08:55 via marketingweek.com

Asda, Barcardi, ITV, L’Oréal: Everything that matters this morning

Asda reviewing entire advertising business due to ‘procurement process’Asda’s is overhauling their entire advertising business, including its media, creative and digital accounts, according to  Asda’s chief customer officer Andy Murray.
Murray has “kicked off a procurement process” which will lead to the consolidation of their agency roster. The move is an attempt to better “engage with customers across channels, both physical and digital.” Th
Read more »