Asda appoints new CEO as it claims brand is finally ‘realising its potential’

‘Big four’ supermarket Asda has today (30 October) announced the appointment of Roger Burnley as its new president and chief executive.
Burnley, who is currently chief operating officer and deputy CEO’, is due to start in the new role from 1 January 2018. He’s an experienced retail man having served as Sainsbury’s retail and operations director before joining Asda in October 2016. Importantly, Burnley has a long history with Asda having previously worked there betwe