ASA stereotype rules have kick-started positive change

The Advertising Standards Authority’s recent ban on the use of harmful stereotypes in advertising is a positive change. The images we see in all forms of popular culture have the ability to inspire us to fulfil our potential or constrain us.
And yet, it will be challenging for advertisers to get this right. Advertising often uses shortcuts to get its messages across succinctly, and the use of stereotypes will remain enticing, albeit brands will be obliged to avoid harmful ones.
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