As Mastercard launches AI, research suggests consumers prefer human interactions

Mastercard is launching an AI bot that will allow consumers to “transact and manage their finances” via messaging platforms such as Facebook Messenger. The credit card brand will provide its merchant and bank partners with chat, messaging and natural language capabilities in order to communicate with consumers.
It said the bot system will provide consumers with “personalised service, seamless user experience and contextual offers and rewards”.
Kiki Del Valle, senior vice