11-03-2019 08:35 via marketingweek.com

Argos, Reebok, P&O Cruises: Everything that matters this morning

You can now shop at Argos using just a picture on your smartphone
Consumers will now be able to choose and buy items at Argos by simply taking a picture with their smartphone camera.
The retailer revealed it is introducing a “visual search” app which will allow shoppers to search its catalogue in order to find products that match what they want by using just a picture which will be picked up using image search technology and machine learning that recognises the distinctive features
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