Argos on how it will become ‘the first destination’ for homeware

Argos is putting a heavier focus on its own brand homeware, as it looks to grow into a £1.5bn own brands business by the end of 2018 – this would represent a third of its overall business.
Argos launched its new own brand range ‘The Collection by Argos’ yesterday (29 September), with a heavy focus on ‘design-led’ and ‘premium’ products. It considers homeware, specifically furniture, to be a “key priority”.
Alyson Lockley, director