Argos believes ‘fun and uplifting’ ads will be most powerful this Christmas

For the second year in a row, Argos has modelled a Christmas ad around the speed of its same day delivery service.
This year’s ‘Ready for take-off’ campaign, which was created by CHI&Partners, is set in a fictional Argos distribution centre, where a group of elves are busy helping Santa deliver thousands of gadgets. However, a Teksta voice-recognition robotic puppy is accidentally left behind, with a quick-thinking female elf involved in a race against time to ensure the to