Are social feeds just for your social life?

Donna AmeySocial influence director
It is always a bit disconcerting when someone tells you they are not on Facebook. What are they hiding? And why do they not want to see my latest holiday snaps from Greece?
Many of these people do not have any social media accounts – not even a rogue Hi5 (remember that, anyone?). It is not that they have not been enlightened to the joys of a detailed Facebook stalk – more often they do not want their private lives paraded around in front of a load