Are marketing degrees up to scratch?

What does it take to get a foot in the door as a young marketer in 2018?
It may be surprising to some, but having a marketing degree is by no means essential if you want to be taken seriously by CMOs. In fact, the perception that such degrees are too theoretical and not rooted enough in marketing practice has some brands questioning whether they are fit for purpose.
Santander CMO Keith Moor believes that in general degrees put too much emphasis on theory.
“Anybody can read a book, but it