Are innovation and privacy really opposed?

Reading the Information Commisioner’s Office’s (ICO) excellent report into ad tech and real-time bidding, I was struck by the closing lines of the foreword by information commissioner Elizabeth Denham.
She writes: “The rules that protect people’s personal data must be followed. Companies do not need to choose between innovation and privacy.”
When I reflect on news stories that have caught my eye over the past few months, this balance of innovation and privacy crops