Applying the Mini-MBA in Marketing (Webinar)

He looked at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. Listen for a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
The topics covered during the session included:
Brand Equity
Market Orientation
Segmentation
Positioning
Marketing CommunicationsWe’ve teamed up with award-winning columnist and Professor Ma