Apple's secret keynote formula, explained

Before every new iPhone and Apple product comes a keynote presentation.
Apple's keynotes have been an essential part of its brand for over 20 years.Apple's presenters use techniques that may not be immediately obvious, but they are effective, and they create enormous anticipation prior to Apple's multiple product launches.See more stories on Insider's business page.
Following is a transcript of the video.Narrator: Before we get a new iPhone, we get an Apple keynote.Tim Cook: We've got some real