Apple's iPhone 12 is in a battle with the coronavirus. On Thursday, Apple will give a big clue about who won. (AAPL)

Apple will report its fiscal third-quarter earnings on Thursday, many analysts are already fixated on the company's next major iPhone launch expected for the fall.
That launch will serve as a better indicator of the company's long-term performance and value rather than recent quarterly financials given the economic impact and uncertainty caused by the coronavirus pandemic.
As has been the case in recent quarters, some analysts see Apple's services business as being a potential bright spot in its