Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve
The retail sector is not dying, but it does have to evolve and serve a bigger purpose than selling, according to Apple’s Angela Ahrendts.
Describing stores as Apple’s “biggest product”, the senior vice-president for retail outlined a clear and compelling business case for physical retail during her session the Cannes Lions Festival today (20 June).
“Experts say digital is going to grow at three times the rate of physical. In the next five years McKinsey s
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