Apple Watch Ultra 4: Price, specs, launch date, and how to preorder

When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe Apple Watch Ultra 4 officially drops on September 18, 2026.AppleThe new Apple Watch Ultra 4 was just announced, and the suped-up outdoor adventure wearable will officially launch on September 18, 2026. If you can't wait to get your hands (or wrists) on the device, you're in luck. The Apple Watch Ultra 4 is now available to preorder at multiple retailers.See all colors at AmazonThe bulk of the upgrade