Apple, Volvo, The Economist: Everything that matters this morning

The Economist launches new TV ad
The Economist has launched its first new brand TV ad in more than a decade as it looks to “reinforce a more emotional connection” to the brand and attract a wider audience.
The campaign, entitled ‘Never Stop Questioning’ and developed by long-standing agency Proximity, follows the life of a young girl with a curious mind.
It will run in high-reach broadcast channels including Sky, Channel 4, ITV and Channel 5 in the UK and CBS, NBC, Fox,