Apple, Sainsbury’s, ITV: Everything that matters this morning

Apple iPhone sales tumble despite rising revenue
Sales of Apple’s iPhone fell by 1% year-on-year during the first three months of 2017 , dropping from 51.2 million to 50.8 million units sold.
CEO Tim Cook blamed the “pause” in sales on customers waiting to upgrade to the 10th anniversary iPhone, which will be released later this year.
Sales of the iPhone 7 Plus did, however, help grow overall iPhone revenue by 1% to $33.2bn (£25.7bn). The dip in unit sales was a