18-02-2019 08:40 via marketingweek.com

Apple, Kraft Heinz, data privacy: Everything that matters this morning

Kraft Heinz brands take $15.4bn hit
Kraft Heinz’s shares plummeted 20% yesterday, knocking $12bn off its stock market value after it posted a quarterly loss and wrote down the value of its Kraft and Oscar Mayer brands by $15.4bn, as well as disclosing an investigation into its accounting practices.
The gloomy results left the business trading at its lowest point since HJ Heinz Co brought Kraft Foods Group in 2015 and highlights the tough environment for packaged foods business as consumer
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