Apple just reportedly bought a startup that specializes in helping companies build voice apps

Apple has acquired Pullstring, a startup that helps customers publish voice apps, according to Axios.
The acquisition could be part of an effort by Apple to catch up to Amazon, the current leader in the voice assistant space.
Pullstring was last valued at $163.57 million, according to PitchBook, but the terms of the deal were not specified in the report. Apple has acquired Pullstring, a company that helps companies publish voice apps for platforms like Amazon's Alexa and the Google Assistan