Apple is the UK’s top storytelling brand

Apple has been identified as the UK’s top storytelling brand for the fourth year in a row with 41% of votes but Amazon is hot on its heels having jumped 11 places to claim the second spot.
The poll by creative agency Aesop asks 2,000 adults to identify brands against eight storytelling elements including being authentic, having a vision or mission, having an opinion, being memorable or evoking an emotional response.
The BBC is also closing in on Apple, coming in third w