15-09-2017 16:09 via marketingweek.com

Apple, GDPR, Nespresso: 5 things you need to know this week and why

Apple gambles on a premium iPhone X
This week, Apple revealed its latest iPhone and along with the premium design of the iPhone X comes a premium price tag of $999.
The latest edition of the iPhone features a new design style, with Apple dropping the home button and instead opting for an all-screen design. Exclusive new features of the X include an advanced facial recognition system, which allows users to unlock their device with their face, and a new super-fast processor.
Tim Cook, Apple’
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