Apple gambles on premium iPhone X but should its rivals be worried?

Yesterday (12 September) Apple unveiled its premium $999 iPhone X (pictured above), which drops the home button for an all-screen design.
The X has exclusive features such as an advanced facial recognition system, which lets users create 3D masks of their faces that can be mapped onto ‘animojis’ and allows selfies to be used to unlock the device. It also contains Apple’s latest processor – the A11 Bionic – which is 70% faster than the iPhone 7 and extends battery li