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People with disabilities want brands to ‘be braver’ representing them in ads
Almost two-thirds (63%) of people with physical disabilities think showing more disabled people in ads will help remove the stigma of such conditions, while 54% want brands to be braver in showing ‘people like me’ in their ads, according to a new study by media agency UM.
More than half (52%) of the 2,000 UK Brits surveyed believe people with physical disabilities are negatively stereotyped, whi