An expert explains why the MoviePass spin-off plan 'will not be easy' (HMNY)

MoviePass parent company, Helios and Matheson Analytics (HMNY), announced on Tuesday that it plans to split MoviePass into its own separate public company.
But Erik Gordon, a clinical assistant professor at the University of Michigan's Ross School of Business, told Business Insider that the move is just another maneuver "to save what might be salvaged," and that it will "not be easy to complete." 
On Tuesday, MoviePass’ parent company, Helios and Matheson Analytics, announced a p