Americans' attitudes towards shopping is Macy's biggest asset — but they could also be its downfall (M)

Macy's share price soared after the company reported better-than-expected earnings on Wednesday. 
Same-store sales rose 4.2% during the first quarter of 2018.
But analysts are skeptical as to how much this success can be contributed to Macy's new strategies rather than an industry-wide improvement in consumer spending. 
People are shopping at Macy's again. 
Macy's stock price surged Wednesday on news of better-than-expected quarterly results. 
"Spirits are