American Apparel, M&S, Heineken: 5 things that mattered this week and why

American Apparel arrives back in the UK with new brand focusAmerican Apparel is back on the UK retail scene, promising its days of semi-pornographic advertising are over as it looks to win over young shoppers with products and body positivity.
It’s a big task, given the LA-based brand had landed itself in hot water more than a handful of times for advertising that was deemed to sexualise children and normalise sexual predatory behaviour. But its now female-led marketing team, headed up by