Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’

Twitch links up its most popular influencers to promote brands such as DuracellWhen Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing games. It works by connecting directly to their Xbox, PlayStation or mobile gaming platforms and recording the action live. A good idea, sure, but not something that necessari