Amazon’s Prime video service has a weird problem — people are paying for it but aren’t watching it (AMZN, NFLX)

Amazon's Prime service is now the No. 3 video-streaming service behind Netflix and YouTube.
But a new survey by Morgan Stanley shows that only one out of three Prime members actually use Amazon's streaming-video service.
While the number of viewers is edging up, the survey found that Amazon might need to make some programming changes to really boost its audience.Amazon's Prime video offering has made big gains in establishing itself as a rival to Netflix, but it still has some big obstacles to o