Amazon’s new checking account program is 'less about disrupting' and 'more about increasing engagement' (AMZN)

Amazon plans to launch a "checking account-like" product, the Wall Street Journal reported Monday.
Bank of America analysts say the move is more about increasing customer engagement than disrupting the financials sector.
The analysts say the service probably won't have a big impact on Amazon's bottom line.
While Amazon has plenty of power to disrupt any given sector — just look at what it’s done to groceries in less than 12 months — the e-commerce giant’s new plan to offe