Amazon: ‘We want to make the customer experience better through advertising’

Amazon says advertising is becoming a “key contributor” to its business as the offer becomes “more valuable” to both customers and brands.
In its fourth quarter results, Amazon’s ‘other revenue’, which is mostly its ad business but also includes co-branded credit card agreements, was up 60% year on year to $1.7bn. That is a slight acceleration in growth compared to the previous quarter, when ‘other’ revenue was up 58%.
Speaking on a call with