Amazon, Waitrose, YouTube: Everything that matters this morning

YouTube to add more safety options for advertisers
As Google looks to convince brands that its YouTube platform is safe again for advertising, it has told the ad industry it will work with companies that are accredited by the ad industry’s Media Ratings Council in a bid to launch new verification tools.
Although it hasn’t given an exact timeline, YouTube says it will work with third-party brand-safety vendors such as DoubleVerify and Integral Ad Science to ensure