14-02-2018 01:01 via marketingweek.com

Amazon TV ad escapes ban despite causing customer device to place an order

A TV ad for Amazon Echo Dot, which “woke up” a consumer’s own Amazon device and ordered some cat food, has been cleared by the Advertising Standards Authority.
Raising questions about whether voice assistants are listening in on conversations, the complainant argued an ad featuring people using the Echo device in different situations – including a man asking Alexa to “re-order Purina cat food” – was “socially irresponsible” because it tr
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