Amazon, The Guardian, Asos: Everything that matters this morning

Amazon reveals first campaign for its Prime Video service
Amazon has unveiled its first campaign for its Prime Video service which features a series of films that aim to tap into the nature of modern TV viewing habits.
The campaign, produced by Droga5, highlights how consumers often binge watch box sets becoming totally immersed in the characters and storyline. It consists of four 60-second films which help bring to life the stories of individuals who experience “unexpected benefits”