Amazon simplifies ad business with rebrand to ‘Amazon Advertising’

Amazon is simplifying its ad business as it looks to attract more brand dollars and take a bigger slice of the $88bn (£68.2bn) global digital ad market.
The company is rebranding its ad offering as Amazon Advertising, a move that will see it get rid of names including Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. The marketing services business, which offered automated ad buying, will be referred to as the advertising console, while the ad platform will be