Amazon, P&G, Unilever: 5 things that mattered this week and why

Samsung on how to bounce back from a crisis
Let’s be honest; shit really hit the fan for Samsung last year. After the scandal of exploding phones and product recalls, its reputation as a phone maker took a serious hit.
Speaking to Marketing Week at Cannes, Samsung’s global head of integrated marketing Pio Schunker admitted the failure of the troublesome Note 7 phone almost stopped it from releasing this year’s Galaxy S8. On reflection, he said that would have been a bad decisio