Amazon needs to do one thing to dominate the beauty industry, analyst says (AMZN)

While Amazon has successfully disrupted many industries, one space where the tech giant is not yet a major threat is beauty retail.
Consumers are opting for specialty retailers such as Sephora and Ulta Beauty as their shopping destination for prestigious beauty brands, according to Jefferies analyst Stephanie Wissink.
Amazon can sell beauty products within the price sweet spot of $20-$30, but brand access is the key to winning customers, Wissink said.
Watch Amazon trade live.
Amazon has successf